Founded in Shanghai, China in 2016, Big Sur Coffee is a precision-driven specialty coffee roastery with a singular focus: letting exceptional green beans speak for themselves. Roasting on Loring S35 and Loring S7 machines — chosen for their consistency and ability to highlight the natural character of each lot — Big Sur's approach is built on the belief that great coffee starts long before the roaster. Their team travels directly to origin, building relationships with producers and estate owners across Ethiopia, Panama, Kenya, Colombia, and beyond, sourcing exclusively through direct trade to ensure both quality and transparency at every level of the supply chain. The result is a tightly curated lineup of coffees that are vivid, terroir-driven, and always seasonal — a roaster for those who want to experience the full depth of what specialty coffee can be.