Parcel Torréfaction: Normandy Coffee and a World Roasting Champion
Parcel Torréfaction connects a Normandy roastery with the experience of Mikaël Portannier and Damien. For Canadian coffee drinkers, its appeal is the chance to explore their selection through individual producers and lots, with a clear distinction between a roaster’s competition achievement and the coffee being purchased.
From colleagues in Paris to a project in Normandy
In Parcel’s first-person account, Mikaël and Damien describe meeting as colleagues at Lomi in Paris in 2016. Their shared project later took shape in Thénouville, Normandy. They connect the name Parcel with both an agricultural plot and the package that carries coffee to the customer.
That idea gives the label a practical purpose: producer and place should help you understand the coffee, rather than disappear behind the roaster’s name.
The 2025 world roasting title
The World Coffee Championships’ official results name Mikaël Portannier, representing France, as the 2025 World Coffee Roasting Champion. The event took place in Houston with 23 competitors representing their competition bodies. That is the size of that event, not the number of roasting champions or skilled roasters in the world.
The title recognises Portannier’s performance in the competition. It does not mean every retail Parcel lot won that award. Choose the actual coffee according to its producer information, process and flavour description.
Make the agricultural details useful
Compare the specific origin, variety and treatment rather than buying a country name alone. Two coffees from one country can differ substantially. A single farm may also offer several varieties or processes, giving you a way to explore related lots without assuming they are interchangeable.
A good first choice matches a flavour direction you already enjoy. A second bag can then introduce one clear contrast: a different producer, a different process or a more floral profile. Our coffee-label guide explains how to read those distinctions.
Buying Parcel in Canada
Browse our Parcel Torréfaction collection and check the current bag size, roast information and brewing recommendation. Availability follows individual releases.
Use the supplied recipe where available, measure your dose and adjust one variable at a time. Competition expertise is meaningful background, while a repeatable, enjoyable cup is the result you can evaluate at home.
Sources and further reading: Parcel: founders’ account and Normandy location; World Coffee Championships: official 2025 result.
