Published by SpecialityCoffee.ca
■ Coffee Trends: The Rise of Specialty Coffee Worldwide
Coffee culture is changing. Around the world, people are moving away from mass-market coffee toward
quality, sustainability, and craftsmanship. Specialty coffee has become a global movement — and
Canada is part of it.
■ The Shift in Consumer Habits Today’s coffee lovers care about where their coffee comes from,
how it’s grown, and who produces it. They prefer smaller roasters, direct-trade farms, and unique
flavours that reflect the bean’s origin.
It’s not just coffee anymore — it’s an experience.
■ The Global Growth In Europe, Asia, and North America, coffee consumption is rising, but with a
twist: people drink less coffee, but better coffee.
The specialty coffee market grows by over 7% each year, and demand for traceable, ethical beans
keeps increasing.
■ A Positive Impact Specialty coffee supports fair pay, environmental protection, and community
development. By buying from responsible roasters, you help build a more sustainable coffee industry.
❤■ A Lifestyle Choice Whether enjoyed at home, in cafés, or during travel, coffee has become
part of how people express themselves — through taste, curiosity, and connection.
At SpecialityCoffee.ca, we’re proud to bring the world’s best roasters together for Canadians to explore.
■ Discover new trends and roasters at SpecialityCoffee.ca
